Case study — SOL Strategies
Building an always-on video series from the ground up
Staying visible is easy when there's news to anchor to. The harder challenge is staying always-on in between. We evolved SOL Strategies' program from PR support alone into a recurring video series, exec commentary once or twice a month plus their earnings video, and rebuilt their YouTube presence from the ground up around it. CEO Michael Hubbard and CSO Stephen Ehrlich became the anchors, with a distinct visual identity and distribution across LinkedIn, both the brand account and their own personal profiles.
The work
A recurring video series, built around the exec team
3x
Impressions, first month on LinkedIn
6x
Engagement, first month on LinkedIn
2x
Engagement rate, first month on LinkedIn
How did we do?
Always-On Presence
Replaced sporadic, news-driven PR with a recurring video series, so SOL Strategies shows up between headlines, not just during them.
Executive Thought Leadership
Gave CEO Michael Hubbard and CSO Stephen Ehrlich a consistent platform, positioning both as go-to voices on the topics their audience already follows.
Fast, Measurable Momentum
3x impressions, 6x engagement, and 2x engagement rate on LinkedIn, in the first month alone.
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