Case study — Canton Network
Taking the “is this even a blockchain” fight head on
Canton is a layer-1 built for regulated finance, which made it a target. The crypto Twitter crowd argued it was a permissioned database with a blockchain label, and that argument started landing in the outlets Canton's institutional buyers actually read.
SCRIB3 built messaging to counter these claims directly and put co-founder and CEO Yuval Rooz into the argument himself. That's 18 published interviews and commentaries across The Defiant, Milk Road, Decrypt, Cointelegraph, The Block, and DL News, chosen for where the skepticism was loudest. Soon the story shifted to Rooz hitting back at the crypto ideologues questioning his network's blockchain credentials. Canton ceased being a target and became the counterargument.
It never slowed the business. Digital Asset closed a $355M round led by a16z crypto at a reported $2B+ valuation, with HSBC, Citadel Securities, BNP Paribas, and Apollo among the backers.
The coverage
Answering the skeptics, on the record
$355M
Round led by a16z crypto, reported valuation above $2B.
18
Published interviews and commentaries, placed where the skepticism was loudest.
The raise and valuation aren't outcomes SCRIB3 caused on our own, but Canton had a credible, on-record answer to its loudest critics right when investor diligence was happening.
How did we do?
From Target to Counterargument
Canton went from being cited as proof crypto skeptics were right to the company whose CEO was dismantling that argument in the same outlets that ran it.
18 Placements, Chosen Deliberately
Interviews and commentary across The Defiant, Milk Road, Decrypt, Cointelegraph, The Block, and DL News, chosen for where the skepticism was loudest, not wherever would take the story.
Timed With the Raise
The coverage was live as Digital Asset closed a $355M round led by a16z crypto at a reported $2B+ valuation, with HSBC, Citadel Securities, BNP Paribas, and Apollo among the backers.
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